Marketing Strategy For The Mobile Mind Shift

Customers are in the midst of a mobile mind shift. They're not interested in your messaging and logos. They want utility, and they want it now. They expect any information or services they want in their immediate context and moments of need. Your strategy will depend on the frequency of your customers' brand experiences and the quality with which you deliver those experiences. This report introduces Forrester's vision of mobile marketing, and provides strategic recommendations for B2C marketers with demanding mobile customers. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We are now updating it to include new consumer data, examples, and methodologies.