Trends Report

Marketing Strategy For The Mobile Mind Shift

March 15th, 2016
Jennifer Wise, null
Jennifer Wise
With contributors:


Customers are in the midst of a mobile mind shift. They're not interested in your messaging and logos. They want utility, and they want it now. They expect any information or services they want in their immediate context and moments of need. Your strategy will depend on the frequency of your customers' brand experiences and the quality with which you deliver those experiences. This report introduces Forrester's vision of mobile marketing, and provides strategic recommendations for B2C marketers with demanding mobile customers. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We are now updating it to include new consumer data, examples, and methodologies.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.