Marketing Team Charter

As marketing leaders know, a clear and compelling growth strategy is meaningless without a high-performing team to implement it and grow the brand. A critical component of a high-performing team is alignment on why it exists, which priorities it will focus its collective energy on, and how it will collaborate, behave, and make decisions. This template uses a 4P framework (purpose, priorities, promises, and protocols) to help marketing leaders document these facets so that present and future members are aligned on the dynamics of their high-performing team and understand how it connects to growing the brand and the business.