Marketing Team Charter

CMOs: Align Your Team Around Purpose, Priorities, Promises, And Protocols

January 27th, 2023
With contributors:
Mike Proulx , Keith Johnston , Shynise McElveen , Peter Harrison


As marketing leaders know, a clear and compelling growth strategy is meaningless without a high-performing team to implement it and grow the brand. A critical component of a high-performing team is alignment on why it exists, which priorities it will focus its collective energy on, and how it will collaborate, behave, and make decisions. This template uses a 4P framework (purpose, priorities, promises, and protocols) to help marketing leaders document these facets so that present and future members are aligned on the dynamics of their high-performing team and understand how it connects to growing the brand and the business.

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