Hierarchical marketing organizations struggle to adapt to the rapidly changing needs of the business and its customers. Organizing marketing teams around agile ways of working enables them to discuss and respond to change much more quickly. Marketers can facilitate the shift from hierarchical decision-making to frontline decision-making through three agile concepts: the epic, the story, and the sprint. This report provides marketing leaders with an understanding of these key aspects of agile ways of working and how they can apply them to their marketing teams.