Summary
Technology marketers selling unified communications solutions to small and medium-size businesses (SMBs) have one tough job. Sure, these professionals already know to manage the four P's of marketing — product, place, promotion, and price — to maximize results. But, working with SMBs raises the bar. SMBs demand unified communications solutions that easily integrate into and quickly simplify or speed business processes. SMBs also look to familiar, trusted sources to steer them in the right direction. This report colors the landscape of SMB demand for unified communications and delivers tactical advice to technology marketers on how to tune their marketing to win in the SMB market.
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