Martech Customer Reference Interview Guide

September 19th, 2023

With contributors:

Dane Anderson , Joe Stanhope , Janis Teo , Bill Nagel

Summary

B2C marketing executives are increasingly investing in martech for better marketing efficiency and customer engagement. Selecting the right vendor is just as important as deciding which solution to invest in. Before finalizing your purchase decision, talk to vendor’s reference customers to learn about their usage experience and feedback. This template provides a list of the questions that martech buyers should ask in a customer reference interview to inform their martech purchase decisions.

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