Vision Report

Master Co-Innovation To Maximize The Value You Get From Partners

Better Alignment And Incentives Pay Off With More Successful Outcomes

July 18th, 2023
Ted Schadler, Vice President, Principal Analyst
Ted Schadler Vice President, Principal Analyst
Ashutosh Sharma, VP, Research Director
Ashutosh Sharma VP, Research Director
With contributors:
Frederic Giron , Matthew Guarini , Jay Pattisall , Anna Synakh , Kara Hartig

Summary

The advent of cloud ecosystems and the rising role of technology in business have amped up pressure to get better outcomes from technology and service partners. The old model of engaging providers as vendors misses big opportunities to extract the full value from their investments in capabilities, alliances, and solutions. Advanced firms use a better co-innovation-led approach to engage partners in a more connected, value-driven way. By focusing on shared outcomes, aligned incentives, and blended teams, they improve outcomes and the value they get from partners. This report introduces five co-innovation competencies to help you do the same.

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