Trends Report

Master The Mechanics Of Analytics For Revenue Growth

Match Revenue Objectives With Specific Analytical Methods For Better Sales And Marketing Alignment

August 16th, 2018
AS
Allison Snow
With contributors:
Srividya Sridharan , Aldila Yunus

Summary

There's a lot of ink spilled on the value of analytics and insights in organizations. And for good reason: Fast-growing companies use advanced analytics as a key function in their revenue agendas. However, there's not nearly enough ink spilled on analytical methods that will drive revenue. This report examines four common revenue-supporting objectives for B2B customer insights (CI) leaders supporting marketing and sales as well as "how-to" analytical techniques to drive these objectives.

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