Trends Report

Master The Mechanics Of Analytics For Revenue Growth

Match Revenue Objectives With Specific Analytical Methods For Better Sales And Marketing Alignment

August 16th, 2018
Allison Snow
With contributors:
Srividya Sridharan , Aldila Yunus


There's a lot of ink spilled on the value of analytics and insights in organizations. And for good reason: Fast-growing companies use advanced analytics as a key function in their revenue agendas. However, there's not nearly enough ink spilled on analytical methods that will drive revenue. This report examines four common revenue-supporting objectives for B2B customer insights (CI) leaders supporting marketing and sales as well as "how-to" analytical techniques to drive these objectives.

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