Summary
Vendors want analysts to like them, write about them positively, and recommend them to buyers. However, because analysts are overwhelmed by vendor volumes and briefings, they may find it difficult to remember much about vendors. Storytelling is a valuable tool for increasing the likelihood that analysts retain the information a vendor shares, write about that vendor, and share this content with users and buyers. This report outlines how analyst relations (AR) professionals can craft and tell stories that lead to desired benefits.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).