Best Practice Report

Mastering The Art Of Storytelling In Analyst Relations

Craft And Tell Better Stories For Improved Results

February 16th, 2024
With contributors:
Amy Hayes , Kevin Lucas , Eric Brown , Luca Lo Scavo , Ellen Lind

Summary

Vendors want analysts to like them, write about them positively, and recommend them to buyers. However, because analysts are overwhelmed by vendor volumes and briefings, they may find it difficult to remember much about vendors. Storytelling is a valuable tool for increasing the likelihood that analysts retain the information a vendor shares, write about that vendor, and share this content with users and buyers. This report outlines how analyst relations (AR) professionals can craft and tell stories that lead to desired benefits.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.