Best Practice Report

Mastering The Art Of Storytelling In Analyst Relations

Craft And Tell Better Stories For Improved Results

February 16th, 2024
With contributors:
Amy Hayes , Kevin Lucas , Eric Brown , Luca Lo Scavo , Ellen Lind


Vendors want analysts to like them, write about them positively, and recommend them to buyers. However, because analysts are overwhelmed by vendor volumes and briefings, they may find it difficult to remember much about vendors. Storytelling is a valuable tool for increasing the likelihood that analysts retain the information a vendor shares, write about that vendor, and share this content with users and buyers. This report outlines how analyst relations (AR) professionals can craft and tell stories that lead to desired benefits.

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