Matching Marketing Approach To Sales Strategy

June 19th, 2020

Robert Peterson

Summary

Today’s B2B sales organizations are increasingly complex and typically use multiple sales strategies to maximize their opportunity to grow revenue. Each of these sales strategies requires a different marketing approach to ensure sales and marketing alignment is established and sustained long term. Marketing leaders need to develop multiple approaches based on a deep understanding of the capabilities required to meet the needs linked to each specific strategy. In this report, we examine the range of marketing approaches needed to support sales needs and break down the capabilities required to deliver on each marketing approach.

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