Best Practice Report

Maximize AR’s Content Contributions To Deliver Business Impact

AR’s Myriad Ways Of Supporting Content Marketing

February 2nd, 2023
PJ Carter, Senior Analyst
PJ Carter Senior Analyst
With contributors:
Amy Hayes , Laura Koetzle , Kevin Lucas , Lisa Gately , Merve Kandemir , Ellen Lind

Summary

Vendors claim that improving the customer experience and becoming more audience-centric in their content is a top focus, yet they still struggle to understand buyer preferences and scale content production. At the same time, most buyers say that the content they get from vendors is more style than substance. This report shares examples of how analyst relations (AR) teams can contribute to content marketing efforts that deliver business impact.

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