Summary
Moving to a higher level of digital media buying maturity requires digital marketing teams to improve their planning and delivery around four key pillars: organization, planning and execution, measurement, and technology. This report details Ford Motor and Team Detroit's road map to reach an ever-increasing level of digital media buying maturity. B2C marketing professionals can use the findings in this report to define their own road map and progressively reach the same. This is an update to a previously published report. Forrester reviews and revises its reports periodically for continued relevance and accuracy.
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