Maturity Assessment

Measure Your Digital Intelligence Maturity

November 2nd, 2020
CL
Cinny Little
JM
James McCormick
With contributors:
Jeremy Vale , Gene Leganza , Elizabeth Hoberman , Peggy Dostie

Summary

Digital intelligence (DI) is advancing, but firms must speed their progress to remain competitive and catch up with insights-driven businesses. The breadth and depth of DI requirements to keep pace with customers’ changing expectations and digital behaviors stymie many firms. This report provides customer insights (CI) pros with a self-assessment and scoring model that complements and feeds Forrester’s DI roadmap report.

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