Best Practice Report

Measuring In-Person Event Performance: Telling The Whole Story

November 5th, 2018
Julian Archer, null
Julian Archer


The significant cost required to execute in-person events prompts B2B executives to demand proof of ROI. Marketers can provide a credible account of an event’s total value by connecting measurement fundamentals to event goals. Various metrics may be required to produce relevant event performance reports tailored to different audiences. In this report, we provide a four-step process marketing teams can use to report on comprehensive goal attainment for in-person events.

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