How To Report

Measuring Sales Operations Using Objectives And Key Results

July 24th, 2020

Summary

Sales operations support the achievement of revenue and profitability targets, but these are lagging indicators of success, and many factors are beyond sales operations’ control. The objectives and key results (OKR) approach is a proven method for aligning various parts of an organization on specific goals, tasks, and outcomes. By establishing specific objectives with measurable deliverables, sales operations can better demonstrate its impact on sales results. In this report, we explore the OKR approach, which provides a framework sales operations teams can use to align their efforts to achieve successful sales results and business outcomes.

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