How To Report

Measuring Sales Operations Using Objectives And Key Results

July 24th, 2020
Anne Slough, null
Anne Slough

Summary

Sales operations support the achievement of revenue and profitability targets, but these are lagging indicators of success, and many factors are beyond sales operations’ control. The objectives and key results (OKR) approach is a proven method for aligning various parts of an organization on specific goals, tasks, and outcomes. By establishing specific objectives with measurable deliverables, sales operations can better demonstrate its impact on sales results. In this report, we explore the OKR approach, which provides a framework sales operations teams can use to align their efforts to achieve successful sales results and business outcomes.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.