Summary
The lead development representative (LDR) team is often the most junior in a B2B organization, yet has more direct prospect interaction than any other function. Because LDRs have many unsupervised, unmanaged prospect interactions, the organization’s Demand Waterfall. ®. performance and brand are continuously at risk. Monitoring and evaluating calls in order to mitigate risk can be simpler and less subjective than many sales leaders realize.
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