Best Practice Report

Messaging Foundations For Emerging Companies

October 13th, 2019

Summary

Marketing teams at emerging B2B companies must develop a strong foundation for their company’s messaging by interlocking its brand identity (why the company exists) and its value proposition (the needs it solves for buyers). If this strong foundation is not built, the company will risk the consequences of an inconsistent or ineffective strategy and positioning in the marketplace, including misalignment across its products and teams and lackluster growth. In this report, we explain how emerging companies can interlock their corporate identity and value proposition to strengthen each of these messaging elements and establish a strong foundation for growth.

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