Template

Messaging Nautilus® Arc 7: Messaging Activation Plan Template

January 1st, 2018

Summary

The Messaging Nautilus Arc 7: Messaging Activation Plan Template can be used by portfolio marketers to capture each buyer persona’s key interaction types, content asset types and delivery channels, as well as ability to execute, for each buyer’s journey stage. The template allows users to enter buyer personas, then select the appropriate buyer’s journey phases and stages, interaction types, content asset types, and delivery channels for each persona. Users then indicate the achievability of each asset depending on content asset type and delivery channel.

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