Trends Tool

mHealth Offers Partnerships For Health Insurers

A Forrester Data Snapshot

June 14th, 2016
With contributors:
Reineke Reitsma , Theresa Pappafotopoulos , Xiaotong Duan

Summary

Digital innovation in the health and wellness industry has opened the door for companies to engage with their customers unlike ever before. From diet books with companion apps to wristbands recording heart rates in real time, a wealth of options has spurred health-conscious consumers into mobile action. Yet less than 1% of US smartphone owners use health insurance apps regularly. Health insurers should build partnerships throughout the mobile ecosystem and let customers interact with them where they already are. This data snapshot show health insurers how partnering gives them the chance to offer their customers what they really want: rewards for healthy choices, health insurance education, and services for life events or health directives.

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