Trends Report

Milestones On The Journey To Modern Sales Enablement

June 7th, 2019
MP
Mary Shea, PhD
With contributors:
Laura Ramos , Caroline Robertson , Brandon Shaik , Kara Hartig

Summary

The vanguard of sales enablement (SE) leaders is tracking a new North Star. They are building on past success as direct sales supporters to become the strategic business architects for the entire customer-facing selling system. But even when the vision is clear and goals align, silos, intramural priority conflicts, and other issues hinder progress in SE transformation. Creating a proper road map helps align cross-organization teams to accelerate and optimize the transformation. This report and its companion tools will help you develop the road map to operationalize your vision for SE transformation.

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