Summary
Product managers create successful products by analyzing the market, researching customer needs, and testing concepts. A minimum viable product (MVP) is an output that requires the least amount of effort to build while delivering the best ability to discover customer needs. An MVP can be deployed as a form of concept testing or as a product output. Misunderstanding about MVPs can cause confusion and negatively affect the customer experience. This report provides recommendations for using a minimum viable product approach as part of a best-in-class innovation process.
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