Trends Report

Mobile eBusiness Key Performance Measurements

May 17th, 2012
With contributors:
Patti Freeman Evans , Douglas Roberge

Summary

Like mobile measurement, mobile benchmarking is still in its infancy. Hard-to-come-by benchmarks challenge eBusiness and channel strategy professionals to understand how their investment levels compare with their peers', and more importantly which mobile offerings and functionality set the bar for mobile customer experiences. In the report "Mobile Measurement Is An eBusiness Imperative," Forrester outlined a foundational strategy for mobile key performance indicators (KPIs). In this report, the benchmarking component of the mobile eBusiness playbook, we provide two types of benchmarks to get eBusiness and channel strategy professionals started with mobile benchmarking efforts: supply-side investment levels from online retailers and methodology-driven rankings of mobile banking functionality.

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