Mobile Messaging Best Practices For Healthcare Providers

June 11th, 2020

Erin Sellers

Summary

Digital business pros at healthcare firms can use notifications to improve the customer experience, lower operating costs, improve revenue, and nudge patients to change their behavior to improve outcomes. Forrester has identified five core types of messages that healthcare providers send to patients: appointment confirmations and reminders; appointment scheduling; prescription reminders; general patient communications; and required patient action. Forrester has applied its 17 mobile messaging best-practices dimensions to these five core types of messages to demonstrate how healthcare providers can apply the mobile messaging benchmark framework to patient messages. Healthcare providers: Review our examples of healthcare notifications to learn how you can improve the content and the effectiveness of your mobile notifications.

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