Summary
Mobile messages help brands offer differentiated customer experiences — if they can execute effectively. Doing so demands that digital business professionals at brands understand and deliver excellence across 17 messaging dimensions. Encourage customers to opt in with initial notifications that explain the explicit value of these messages as well as the terms of use. Optimize the calls to action embedded in messages for devices or mobile. Ensure message content is crisp and complete and aligns with the tone of the brand. Digital business professionals at brands should review our mobile messaging best practices to benchmark their messages against best-practice examples for these 17 dimensions.
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