Summary
Send notifications that prioritize benefits to the customer — not the business.
Don’t send promotional notifications to your customers unless they expect and want them. Don’t break your opt-in promises to your customers on either the frequency or type of notifications you will send.
Be honest with yourselves when it comes to positioning marketing as offering utility to customers.
Take into account your customer’s situation and what other communication you have sent recently.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).