Trends Report

Mobile Messaging FAQ: Should We Use Push Notifications For Marketing Messages?

February 27th, 2020

Summary

Send notifications that prioritize benefits to the customer — not the business. Don’t send promotional notifications to your customers unless they expect and want them. Don’t break your opt-in promises to your customers on either the frequency or type of notifications you will send. Be honest with yourselves when it comes to positioning marketing as offering utility to customers. Take into account your customer’s situation and what other communication you have sent recently.

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