Summary
Metrics will evolve with notification maturity and business objectives.
Start with simple adoption metrics focused on driving consumer opt-ins or permission. Evolve your metrics to include engagement once your programs are underway.
Keep in mind that most notifications offer no call to action — simply peace of mind.
Ultimate success metrics center on avoiding app usage.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).