Trends Report

Mobile Messaging FAQ: What Are The Best Metrics For Notifications?

March 30th, 2020

Summary

Metrics will evolve with notification maturity and business objectives. Start with simple adoption metrics focused on driving consumer opt-ins or permission. Evolve your metrics to include engagement once your programs are underway. Keep in mind that most notifications offer no call to action — simply peace of mind. Ultimate success metrics center on avoiding app usage.

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