Summary
CIOs are pushing their teams to define, develop, and deploy mobile apps for employees and customers; a well-intentioned, but misguided approach to addressing the business technology (BT) agenda. Building mobile apps will simply spawn large numbers of mobile apps; it won't result in a comprehensive mobile strategy. To win, serve, and retain customers means addressing customers' mobile moments at the pace customers demand — this requires new technology strategies and new platforms. This report will outline how adhering to four architectural elements will enable CIOs and their teams to craft technology strategies that capture and deploy customers' mobile moments today and will stand the test of time as other channels emerge in the future.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).