Best Practice Report

Mobile Web Sites vs. Responsive Web: Choosing the Right Approach

January 1st, 2018

Summary

When determining a mobile Web strategy, consider all online properties, including the main Web site and any microsites, channel portals or sales support sites. While dedicated mobile sites are ideal for a subset of frequently used mobile content, responsive Web sites enable content consistency across platforms and simplify site maintenance and updates. Web analytics insights into mobile access patterns and content consumption should inform the selection of a mobile approach.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.