Best Practice Report

Mobile Web Sites vs. Responsive Web: Choosing the Right Approach

January 1st, 2018


When determining a mobile Web strategy, consider all online properties, including the main Web site and any microsites, channel portals or sales support sites. While dedicated mobile sites are ideal for a subset of frequently used mobile content, responsive Web sites enable content consistency across platforms and simplify site maintenance and updates. Web analytics insights into mobile access patterns and content consumption should inform the selection of a mobile approach.

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