Modern B2B Buying And Selling Requires A Singular Content Strategy

Sellers need marketing to support them with content that incorporates the messages and insights to which buyers respond well. A single B2B content marketing strategy shared by marketing and sales ensures that sellers can effectively present the company’s offerings to prospects and buyers receive a consistent brand experience. To satisfy the need for interesting business-relevant content, this report details four best practices to adopt: automate how you track content data and synthesize insights, invest in systems that value sales as a primary delivery channel, make content creation collaborative, and develop modular content that supports remote updates and automated customization at scale.