The secret behind many CIOs' success is a great staff that supports and executes the vision and strategy for IT. There are many ways to keep the IT staff motivated; they vary in effectiveness, cost to implement, and flexibility. IT leaders need to understand how to apply these motivators to different groups to achieve specific goals. Some are precise instruments that can motivate an individual for a specific purpose. Others are better applied to broad groups of people. This report identifies how to use these motivators, what problems to avoid, and what motivators will have the greatest impact for the least effort.