Motorola: A Report Card On Ubiquitous Mobility

Ubiquitous mobility is a key future component of network architecture. Currently, the field of vendors able to provide the multifaceted solutions to empower enterprises' ubiquitous mobility plans — which are expected to mature in the 2010 to 2013 time frame — is small. Motorola stands as one of the few vendors with the potential to address this market. Symbol Technologies, acquired by Motorola in 2007, is known for its multitude of mobile devices and outdoor and industrial wireless LAN (WLAN) offerings. The acquisition expands the product suite to include infrastructure for "carpeted office" deployments as well as those beyond the walls of the enterprise. Motorola must carefully nurture the process of rebranding its infrastructure business, taking into account the discrete value proposition of each element, and highlight the value of the assets it acquired from Symbol. Lastly, to unlock the ubiquitous mobility solutions market, Motorola will need to create cross-product value propositions for its infrastructure offerings and drive them with its advanced services.