Case Study

Nationwide Building Society Uses Cost Transparency To Achieve Customer Obsession

Case Study: How CIO Debra Bailey Transformed Her TM Organization From Service Provider To Business Partner

Eveline Oehrlich
 and  two contributors
Mar 12, 2015

Summary

Nationwide Building Society's excellent customer service has enabled it to challenge far bigger UK banks for consumers' business. But it isn't sitting still: Nationwide is thriving in the age of the customer by continuously enhancing its product and service offerings and making new investments in business technology (BT). However, the rules of running and evolving the business have changed, and the technology management (TM) organization must keep pace. The CIO's team must ensure that the business understands the crucial role that technology plays and that technology costs are visible to business stakeholders. Only then can the firm decide how to allocate funds to encourage a more performance-based culture. Infrastructure and operations (I&O) professionals can use Nationwide's experience of leveraging data and other information to collaborate with the business to find the right path for their own journey toward customer obsession.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).