Trends Report

Navigate The Future Of CRM In 2015

January 22nd, 2015
With contributors:
Stephen Powers , Arelai Ephraim


As organizations strive to succeed in the age of the customer and cope with digital disruptions, those responsible for customer-facing processes struggle with how to define customer relationship management (CRM) strategies, reengineer customer-facing business processes, acquire and deploy the appropriate supporting technologies, and lead and sustain the necessary organizational changes. This report summarizes the top trends application development and delivery (AD&D) professionals need to take into account when formulating CRM plans in 2015. This is an update to the February 21, 2014, "Navigate The Future Of CRM In 2014" report.

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