Summary
The economy has endured nearly three years of extreme challenges: a global pandemic, supply chain nightmares, and now inflation coupled with slow economic growth. More unexpected challenges may arise in the months and years ahead. Sales leaders must be proactive in establishing the agile foundation their organizations will need to tackle any unexpected challenges. Those that don’t will risk a slow or no-growth situation. This report identifies the critical actions B2B sales executives must take to adopt this formula with the full support of the board, tight collaboration with C-suite peers, deep engagement with customers, and alignment with the extended partner ecosystem.
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