Best Practice Report

New Paradigm Demand: Implications For Product Management

January 1st, 2018


New paradigm demand is generated for a product or service that promises to retool or optimize an existing process or solve a known issue more effectively than is currently believed to be possible. In this report, we discuss how product managers should adapt to support new paradigm offerings.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.