Case Study

New Relic: Advancing the Use of Predictive Analytics

January 1st, 2018


New Relic's challenge was to improve its use of analytics to identify more prospects and grow revenue. Operational alignment between demand marketing, sales, sales operations and marketing operations have maximized the value of predictive analytics at New Relic. More than half of New Relic's won deals are a result of A-tier leads identified via predictive analytics.

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