Landscape Report

New Tech: Conversation Intelligence For B2B Revenue, Q3 2021

Forrester’s Landscape Overview Of 22 Providers

August 19th, 2021
Seth Marrs, Principal Analyst
Seth Marrs Principal Analyst
Matthew Flug, null
Matthew Flug
With contributors:
Steve Silver , Marcel Bourre , Kara Hartig

Summary

Although call centers and B2C sales have used conversation intelligence for a while, it is just starting to emerge in B2B sales organizations. These sales teams have a use case with specific requirements that differ from what Forrester covers in its latest Now Tech report on conversation intelligence. B2B sales organizations should use this report in addition to the latest conversation intelligence Now Tech to understand the capabilities of emerging vendors within major segments of the conversation intelligence market and to inform their technology strategies.

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