Summary
Demand modeling is the process through which marketing uses a set of assumptions to predict demand volumes and associated costs. Traditional lead-based approaches to demand modeling cause inaccuracies that undermine marketing‘s credibility. Next-generation modeling focuses on demand units and accounts for optimal buying group size, volume of required interactions and associated costs.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).