Nowadays every enterprise software vendor boasts genAI capabilities, and business intelligence (BI) vendors are no different. Are these claims real or hype? Technology and data executives can use this report to learn about enterprise business intelligence platform components that are a good fit (or not) for generative AI. They will also learn about three architectural patterns that Forrester sees emerging in the space and apply the knowledge to evaluating or deploying a BI platform partially or fully based on genAI technologies.