Non-Digital Sources For Gathering Competitive Intelligence

An internet-centric mindset is often exemplified by the types of competitive intelligence-gathering activities that product managers employ. Although online sources provide a wealth of competitive information, many crucial details can be found only through proactive offline research. In-person approaches are preferable, but remote techniques can be used when there are time or budget constraints. Speak with existing customers as well as competitors’ customers to gain competitive insight. In this report, we review in-person and remote non-digital sources of competitive intelligence.