Trends Report

Now Is The Time For Security And Marketing To Team Up To Fight Marketing Fraud

Bots, Click Farms, And Malvertising Devalue Campaigns And Victimize Firms And Customers

February 3rd, 2022
Sandy Carielli, Principal Analyst
Sandy Carielli Principal Analyst
Joanna O'Connell, null
Joanna O'Connell
With contributors:
Amy DeMartine , Emily Collins , Isabelle Raposo , Jen Barton

Summary

Marketing fraud encompasses a broad set of attacks you might not even be aware of, and they’re hurting your business. They range from ad fraud to malvertising to e-commerce fraud, and the techniques are similar to security-focused attacks like credential stuffing and web recon. Marketing and security pros have a shared interest in fighting these attacks and must collaborate to do so effectively. This report describes the types and impacts of marketing fraud and related attacks and provides guidance on how the security and marketing teams must start to work together to address this challenge.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.