You can use an agile content management system (CMS) to engage customers with both headless and traditional experiences, support the upstream creative process, and build the foundation for personalization at scale. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, geography, and vertical market focus. B2C marketing professionals should use this report to understand the value they can expect from an agile CMS provider and to select one based on their needs.