Landscape Report

Now Tech: CRM, Q4 2021

Forrester’s Overview Of 20 CRM Providers

December 15th, 2021
Kate Leggett, VP, Principal Analyst
Kate Leggett VP, Principal Analyst
With contributors:
Keith Johnston , Kara Wilson , Madison Bakalar

Summary

CRM solutions are used to meet customers’ rising expectations for engagement, empower front-office teams with a 360-degree view of the customer along their journey, and help companies become adaptive and resilient. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Technology architecture and delivery professionals should use this report to understand the value they can expect from a CRM provider and to select one based on size and functionality.

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