Report

Now Tech: Customer Identity And Access Management, Q1 2022

Forrester’s Overview Of 21 CIAM Providers

March 9th, 2022
With contributors:
Merritt Maxim, Hailey DiCicco, Peggy Dostie

Summary

You can use customer identity and access management (CIAM) solutions to register, profile, authenticate, and provide customers with self-service. CIAM solutions play a critical role in supporting digital customer journeys through onboarding, authentication, profile and loyalty program management, and offboarding. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Security and risk (S&R) professionals should use this report to understand the value they can expect from a CIAM provider and to select one based on size and functionality.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.