Landscape Report

Now Tech: Journey Management, Q4 2018

Forrester's Overview Of 23 Journey Management Providers

Alex Causey
 and  three contributors
Nov 14, 2018

Summary

You can use journey management tools to digitize journey maps at scale, take a data-driven approach to creating a common vision for key journeys, and automate and scale journeys by orchestrating them in real time. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Customer experience (CX) professionals should use this report to understand the value they can expect from a journey management provider and select one based on size and functionality.

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