Landscape Report

Now Tech: Journey Management, Q4 2018

Forrester's Overview Of 23 Journey Management Providers

November 14th, 2018
With contributors:
David Truog , Amanda Chen , Shayna Neuburg

Summary

You can use journey management tools to digitize journey maps at scale, take a data-driven approach to creating a common vision for key journeys, and automate and scale journeys by orchestrating them in real time. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Customer experience (CX) professionals should use this report to understand the value they can expect from a journey management provider and select one based on size and functionality.

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