Summary
You can use market and competitive intelligence (M&CI) platforms to save significant time accessing relevant data and knowledge in one platform, finding what you need specific to your role, and accessing insights from the business apps you spend much of your time in, such as CRM or business intelligence (BI). But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. M&CI professionals should use this report to understand the value they can expect from an M&CI platform and to select one based on size and functionality.
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