Summary
Customer insights (CI) professionals in project-based businesses can use professional services automation (PSA) tools to improve project delivery by automating critical processes and increasing visibility. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. CI professionals should use Forrester's Now Tech report to understand the value they can expect from PSA tools and select vendors based on size and functionality.
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