Summary
Customer experience (CX) professionals use voice-of-the-customer (VoC) tools to collect and analyze customer feedback, improve CX, and track the results of these improvements. But to access these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, and vertical market focus. CX pros should use Forrester's Now Tech report to understand the value they can expect from a VoC provider in Asia Pacific and select vendors based on size and functionality.
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