Obstacles To Data Literacy

July 31st, 2024

With contributors:

Aaron Katz , Fayzan Sabri , Jen Barton

What obstacles prevent organizations from achieving higher levels of data literacy? In a 2023 Forrester survey, global data and analytics employees whose organization’s data literacy is not “expert” cited insufficient training resources, data literacy is not a priority for employees, lack of time for employees improve their data literacy skills, lack of incentives, and difficulties traversing organizational and data silos. To move the needle on enterprise data literacy, leaders should re-allocate time gained from AI automation to education and improving communication between human workers. Also consider updating job descriptions to include a requirement that employees leverage data for decision-making.

Want to read the full report?

This report is available for individual purchase ($395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.