Ogilvy's 360 Digital Influence Leverages Social For Competitive Advantage

In the hyper-competitive online social marketing world two things differentiate the winners from the losers: creativity and client service. When Ogilvy's 360 Digital Influence group looked at implementing an enterprise social software platform the question was, will it support these key strategic objectives? The answer was yes. Enterprise social technology allowed Ogilvy to better find and leverage prior art, to tap into the collective wisdom of its large and diverse company, and to create a rich and interactive relationship with clients. While organizational changes that drove greater employee sharing and collective action was critical, technology also played a role. Ogilvy took advantage of out-of–the-box capabilities from PBworks that are designed to support the needs of a global agency. Ogilvy's story exemplifies how specialization in the enterprise social software market may have broader implications for buyers and sellers alike.