Omnichannel Requires A Buffet Of Tech Solutions

December 14th, 2023

With contributors:

Fiona Swerdlow , Emily Pfeiffer , Chiara De Gasperin , Chuck Gahun , George Lawrie , Kate Leggett , Lily Varon , Rusty Warner , Brendan Witcher , Delilah Gonzalez

Summary

Today’s “anywhere, anytime” commerce means that digital business leaders must race to continually modernize their commerce systems — while recognizing that omnichannel is far more complex than simply exposing inventory to touchpoints. Part of that complexity involves understanding the roles that several key technologies play in enabling best-in-class omnichannel offerings. This report provides an overview of the technology that supports omnichannel retailers in today’s market.

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