Essentials Report

Omnichannel Requires A Buffet Of Tech Solutions

December 14th, 2023


Today’s “anywhere, anytime” commerce means that digital business leaders must race to continually modernize their commerce systems — while recognizing that omnichannel is far more complex than simply exposing inventory to touchpoints. Part of that complexity involves understanding the roles that several key technologies play in enabling best-in-class omnichannel offerings. This report provides an overview of the technology that supports omnichannel retailers in today’s market.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.